Our staff will help you find the best fit for your specific needs and explain how different lenses and frames will impact your vision.
Proudly serving Wisconsin for more than 14 years.
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They will help you narrow down your choices so you can find the look, fit and functionality you want from your eyewear.
Our optical offers a large selection of eyeglasses, designer frames and sunglasses. We carry the latest European and American designer eyewear collections in a variety of styles, colors and materials including titanium, stainless steel and plastic.
New clients and all our current patients are welcome to visit our optical with their current prescription – no appointment necessary.

We feature a quality selection of fashionable eyeglasses and premium lenses.

We have an extensive selection of eyewear including the latest styles in designer sunglasses and prescription eyeglasses.

In addition to being a vision-correcting medical device used to enhance your safety and quality of life, eyeglasses have become a major fashion accessory.

Sunglasses can add an element of comfort and enhanced performance to your activities.

Get tips on caring for your lenses and frames and learn about the benefits of bifocals, and progressives.

Sports glasses, Protective eyewear, SCUBA diving... we can help you with glasses for your specific needs.

Today’s eyeglass lens treatments make a real difference in what you see, and what you don’t see.

Transitions® Lenses Optical, Inc. has developed the world's most advanced photochromic lens technology.

Help your child choose eyewear that suits their lifestyle. The right frame and lens will help them in school, work and at play.

Visit our online tool and we'll guide you through a series of questions about your lifestyle and your specific eyewear needs.