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The Staff

Our exceptional, friendly staff is our greatest asset. They are excited about what they do and they care personally about getting the best results for our patients.

Our receptionists will try to accommodate your busy schedule by finding appointments that suit your needs.


Jason Procto, ABOC

Jason has worked in the optical industry for over 17 years. Jason is an ABO Certified Optician and believes that ongoing education is essential to ensure the highest patient care. Jason enjoys applying his skill set to create the best environment for an ideal customer experience. Jason believes that right...

Liz Gustafson, CPOT, CPOC

Certified ParaOptometric Technician, Certified ParaOptometric Coder, Watertown Office Manager
Liz has worked in the optical industry for over 8 years as a technician and optician. She is a CPC Certified Technician and Optometry Coder that excels in problem solving. She joined our team in November of 2015. Equipped with a strong background in contact lenses, insurance, and patient care,...

Lynn Cantrell, ABOC

Certified Optician, Oconomowoc Office Manager
Lynn began her career in the optical industry in 1990 and joined our practice in 2010. She is an ABO certified optician and is awaiting re-certification from the National Contact Lens Examiners Board. She has a vast knowledge of insurance, contact lenses, spectacle lenses, and patient service. Lynn lives in...

Marla Sheridan

Administrative Assistant
Marla has been working at our Oconomowoc location for two years. She is available to help patients schedule appointments, address their insurance questions, help select eyeglasses, repair eyeglasses, and much more! Marla is eager to give patients a wonderful experience. While not working, Marla spends time with her husband and...

Jaime Davies

Optometric Technician
Jaime has worked in the optical industry for 10 years. She attended Madison College where she obtained a degree as an optometric technician. She enjoys working with patients of all ages and providing the best quality of care for everyone. Jaime lives in Lake Mills and enjoys spending time with...

Melanie Haeberlein, ABOC

Certified Optician, Optometric Assistant
Melanie is an ABO Certified Optician that has been in the Optical Industry for over 5 years. Melanie is exceptional at assisting patients with pre-exam testing, specialty testing, contact lens classes, eyeglass repairs, and dispensing new eyewear. Call to Schedule an exam with her and Dr. Herron today! Melanie lives...

Laura Burch

Optometric Assistant
Laura has been in the Optical Industry since the year 2000. She is very experienced in patient care, including pre-exam testing. Laura is eager to help patients with their optical needs including eyeglass selection, eyeglass repairs, as well as dispensing new eyewear. Laura is a native to the Hartland area,...

Amanda Cantrell

Optometric Assistant
Amanda joined our team in 2016 and has enjoyed learning about the Eye Care industry and working with patients. She assists patients with pre-exam testing, frame selection, contact lens training classes, eyeglass adjustments, repairs and more. Amanda lives in Ixonia and in addition to working at Oconomowoc Vision Clinic, she...


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