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The Staff

Our exceptional, friendly staff is our greatest asset. They are excited about what they do and they care personally about getting the best results for our patients.

Our receptionists will try to accommodate your busy schedule by finding appointments that suit your needs.

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Jason Procto ABOC

Owner
Jason has worked in the optical industry for over 18 years. Jason is an ABO Certified Optician and believes that ongoing education is essential to ensure the highest patient care. Jason enjoys applying his skill set to create the best environment for an ideal customer experience. Jason believes that the...
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Liz Gustafson CPO

Office Manager, Certified ParaOptometric Technician, Certified ParaOptometric Coder
Liz has worked in the optical industry for over 11 years as a technician and optician. She is a CPC Certified Technician and Optometry Coder that excels in problem solving. She joined our team in November of 2015. Equipped with a strong background in contact lenses, insurance, and patient care,...
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Jaime Davies

Office Administrator, Optometric Technician
Jaime has worked in the optical industry for over 11 years. She attended Madison College where she obtained a degree as an Optometric Technician. She recently graduated from Carroll University with a degree in Healthcare Administration and Health and Human Experience. She enjoys working with patients of all ages and...
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Laura Burch

Optometric Assistant
Laura has been in the Optical Industry since the year 2000. She is very experienced in patient care, including pre-exam testing. Laura is eager to help patients with their optical needs including eyeglass selection, eyeglass repairs, as well as dispensing new eyewear. Laura is a native to the Hartland area,...
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Melanie Schmidt ABOC, ABO

Optometric Assistant, Certified Optician
Melanie is an ABO Certified Optician that has been in the Optical Industry for over 6 years. Melanie is exceptional at assisting patients with pre-exam testing, specialty testing, contact lens classes, eyeglass repairs, and dispensing new eyewear. Call to Schedule an exam with her and Dr. Bruns today! Melanie lives...
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Marla Sheridan

Administrative Assistant
Marla has been working at our Oconomowoc location for two years. She is available to help patients schedule appointments, address their insurance questions, help select eyeglasses, repair eyeglasses, and much more! Marla is eager to give patients a wonderful experience. While not working, Marla spends time with her husband and...
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Heidi Willems

Optometric Assistant
Heidi has worked in the optical field for the last 6 years. She has become skilled in the handicraft of the optical profession. Heidi’s friendly personality lends itself to theses skills to provide the patient with the best experience possible. She enjoys making new recipes, reading, and sitting around a bonfire with family...
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Lydia Schleicher

Administrative Assistant
Lydia is new to the clinic, but has worked in customer service across various industries for over 20 years. She lives in Oconomowoc with her family and enjoys reading and the beach, especially reading at the beach....
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Shawna Hyde

Optometric Assistant
Shawna joined the Optical industry in 2019 as an Optometric Assistant. She has been in the medical field since 1996 when she first was certified as a CNA and worked in long term care, group homes, homes for Developmentally Disabled individuals and hospital settings. Shawna also possesses her BLS certification...
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As of April 1, 2021, we will be in-network providers for Quartz Insurance!